Vatsa Heera

Survival Kits - Bee Ready

Designing user experience and user interface for an online emergency kits store

What is a disaster kit and why have an emergency plan?

A disaster supplies kit is a collection of basic items your household may need in the event of an emergency.
During a natural disaster or an emergency, you may need to survive on your own for several days.
Being prepared means having your own food, water and other supplies to last for at least 72 hours.

Goal and Objective

Helping users build an emergency plan by providing a pre-packed or custom survival kits.


User research, people’s motivation for having a survival kit is either,

  • ▸ People who have been in a disaster
  • ▸ New Parents — have concern about safety of their new born/young kids

Competitve Research

  • — Government website - Provides Kit Checklist for doing it yourself
  • — Cater towards larger demographic • Basic Survival Kits, limited inventory • No Customizations possible • No baby food or kids supplies
  • — Whole seller • Cater towards larger demographic • A lot of Package options • No Customizations possible • No baby food or kids supplies
  • — Whole Seller for individual items • Cater towards larger demographic • No Customizations possible • No baby food or kids supplies
  • — Cater towards larger demographic • Mainly for larger population - 50 or more • No Customizations possible • No baby food or kids supplies

Sketches, Initial Vision and Design Notes

Creating Wireframes and blocking the website layout with the possible navigation

User testing and feedback

  • How much extra stuff can fit into a Pre-packed kit?
  • Adding quick View option on add-ons page to see more details about the products.
  • User will receive a list of recommended items that they can add by themselves.
  • 2 pair of change of clothes for each member of the family.
  • List of items with best before dates for - food, medications, water, etc.
  • Weight of each kit with or without add-ons.

Improvised Wireframes with Navigation

Design Flow

Emergency Supplies Checklist

  • Water - one gallon of water per person per day for at least three days, for drinking and sanitation
  • Food - at least a three-day supply of non-perishable food
  • Battery-battery powered and/or hand crank radio and a NOAA Weather Radio
  • Flashlight
  • First aid kit
  • Extra batteries
  • Whistle to signal for help
  • Dust mask to help filter contaminated air and plastic sheeting and duct tape to shelter-in-place
  • Moist towelettes, garbage bags and plastic ties for personal sanitation
  • Wrench or pliers to turn off utilities
  • Manual can opener for food
  • Local maps
  • Cell phone with chargers and a backup battery
  • Warm Blankets or Sleeping bags
  • Change of cloths - 2 pair per person
  • Copy of important family documents

User Empathy

Logistics – Bag size

  • Q: What if the stuff does not fit into the bag?
    • Comment: increase the size of the bag
    • Idea1: have Large, medium, small size bag
    • Idea2: add-on bag will be separate/additional bag

Logistics – Inventory

  • Q: What if specific brand or product is not available on the website?
    • Comment: User can send a special request
    • Idea1: Add a separate page for special orders
    • Idea2: User can contact customer service to put-in special request

Specific user needs based on region and weather

  • Q: Are the packages specific to region? What about needs based on different seasons?
    • Comment: Categorize based on State. Weather/season should be part of the State
    • Idea: On Find Kit page add option for selecting the State