Aero Precision is an aerospace company. The primary problem I was trying to solve was to help them stand out in the crowd. Color blue is dominant in the aerospace industry and becomes a natural choice. My competitive research showed how Aero Precision is blending in the mass. I saw their perspective and came up with a solution that was telling the story they wanted the brand to tell - Sky is blue but is orange too.  

My secondary goal was to create a design that is scalable. Aero Precision has three verticals - Aircraft parts, Vendor support, and Aircraft solutions. These verticals have their own subdivisions and also overlap with each other. I was able to create a design system that accommodates any number of combinations of divisions or subdivisions. It is very flexible and has room to evolve.

The complete design system involves new color palette and patterns, standardization of the fonts, set of icons, business cards, infographics, booth designs, website and templates for presentations - powerpoint templates, brochures, banners, advertisements, marketing emails, etc.